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ROLE
Founding Head of UX
User Research, UX Strategy + Design
Design Operations
DURATION
2 months
COLLABORATION
Founder of the startup, Product team, Investors, AI Engineers, Junior Designers and potential users
TOOLS
Figma/FigJam, Adobe XD, aftereffects
Clickup, Notion and Gather
ASK
User: Incentive to learn in a fun way
Business team: UX to drive impact in upcoming Beta roll out and Seed funding with investors.
Investors: Enhanced usability, accessibility and design refinement
ROLE BREAKDOWN
Leadership and strategy
Cultivate team of UX/UI Designers and architect effective UX/UI processes to align with long-term goals
Design
Enhance interaction between users and ReX, making AI-assisted learning seamless using interaction design, visual design and design + product thinking skills.
Research
Stand as a champion for users, constantly seeking insights to refine the way they experience ReX. Additionally, convert research data into tangible design enhancements
Stakeholder collaboration
Engage with cross-functional teams, ensuring the user's voice in every product vision. Advocate for design decisions at executive level, drawing from feedback to refine the UX vision
DESIGN PROBLEM
How might we help GenZs in North America and abroad, quickly and effectively learn relevant
software engineering subjects so that they can become well versed developers of the future ?
who
what
where
why
when
01
What are the known learning methods and tools that are effective for GenZs?
02
What do the existing solutions look like? What are their pros and cons?
03
What are the pain points and opportunities to be addressed to improve usability of our product before beta roll out?
PROCESS
1
Gather requirements
-Understand the business scope
-Identify the potential users
-Understand the market needs
Launch
2
3
4
Research/Discover
Define
Ideate
-Evaluate current usability
-Identify gaps and opportunities
-Document insights
-Create plan of action
7
-Scope of the problem
-Jobs to be done
-Constraints
-Conceptual design
-Scenario development
-User flow for each module
6
5
Iterate
Test
Design
-Product Refinement
-Feature Enhancement
-User feedback
-Qualify metrics
-Pre-beta Usability evaluation
-Functional evaluation
-Synthesis
-Wireframes
-High-fidelity interactive mockups for web-app
-Visual Design
RESEARCH HIGHLIGHTS
Product idea
The idea is to create an easy to learn AI-assisted learning tool for all GenZs
Technical capability
RadicalX uses OpenAI, Dialogflow CX, FIrebase and vertex AI to provide conversational bot experience
Target user base
GenZ follks- 67 million in the U.S. alone, and globally exceeding 2 billionacross the globe, who want to become software engineers of the future
User needs
Learning preferences , Personalization,
Community engagement,
Micro-learning
Competitive landscape
DuoLingo, UXCel
Goals
Short-term : Acquire 50,000 active users within the first year
Long-term : Expand to other STEM
RESEARCH
UX AUDIT
UX ROADMAP
Short-term plan
1. Improve usability
2. Refine UI
3. Complete the beta features
Long-term plan
1. Responsive
2. Scalable
3. Enhanced interactions
IDEATION
DESIGN
Before
After
Example 1 : Modal design
UBS Hand-off notes
Interactions
1. Modal load- The modal should load within 1.5 seconds with a smooth move-in animation delay 300ms.
2. Button clicks- Upon clicking redo quiz button, the user should be taken to this quiz's landing page and upon clicking go to dashboard button, the user should be navigated to the Quest dashboard.
See interaction demo here
Other notes
This modal design to be made responsive to tablet and mobile view.
Example 2 : Conversational AI experience
Pain points
1. Too much to read
The conversation with Rex was becoming very wordy in some cases and overwhelming.
2. Lot of vertical scroll
This was leading to lot of vertical scroll, thereby impacting cognitive load.
3. Losing attention span
After some time of use, it was hard to keep engaged in the conversation
Strategies
1. Make it fun, engaging
Infographic, use of emojis, breaking long sentences in to smaller chunks could help make it feel less overwhelming
2. Personalize content for each user segment
Anticipate user behaviour to selectively show/hide content that they need to see.
3. Gamified experience + incentivise
Find ways to keep users engaged in the most boring part of learning phase so they don't give up.
Other examples
OUTCOMES + NEXT STEPS
OUTCOMES
1. Improved usability
2. Gained 300+ users to sign up for the app within a week of roll-out
3. Got investors lined up for SEED funding
NEXT STEPS
1. Use feedback from beta roll to keep improving the product
2. Scale it to mobile